Online shopping is at its peak of all time. From the website to the mobile application, customers choose this method rather than the offline store method. This can be attributed to the unlimited experience provided by various platforms on many devices. Online sales witness tremendous growth in terms of products and number of visitors. This gave rise to e-commerce companies. This platform is a larger version of the online store and offers unlimited bandwidth and server support. However, the scale and complexity of different businesses can pose several challenges.
Whatever product you market, you need to plan a website that is intuitive and functional, because internet users are impatient and always need variety. General categories or insufficient product information can quickly direct prospective clients to move to competing sites. A carefully planned payment system or page load time also affects visitors. In short, the platform where you run your online store has an impact on the development of your electronic business.
Although e-commerce is considered more manageable than a physical store, e-commerce has a number of problems of its own. This article aims to highlight current problems faced by e-commerce platforms and how to overcome them.
The Google 2016 study revealed that pages with a loading time of more than 5 seconds lost around 40% of conversions compared to pages loaded in 1 second. Furthermore, the bounce rate increased by more than 100%. This information is very important for the e-commerce industry.
There are several ways to optimize your site and shorten the loading time. Of course it’s worth seeing the graphics placed on the site. For websites based on CMS, a considerable slowdown is the advantage of the plugins installed. It is good to pay attention and remove unnecessary ones. Choose an excellent hosting solution, the server with the appropriate parameters and avoid some redirects to reduce page load time and improve site performance.
As the product and business portfolio grows, websites can experience a sudden increase in traffic. Sudden surges in traffic were also seen during holidays and promotions. Many e-commerce platforms are not equipped to handle this traffic, which leads to website downtime. Companies often suffer huge losses in terms of money and reputation today. Utilizing cloud-based platform solutions such as software as a service (SaaS) is ideal for dealing with the challenges of this e-commerce website.
Product Information and Placement
This remains one of the most common challenges of any developing e-commerce business. Even if at first, the online store only contained a few hundred products, with increasing popularity and your requests will handle thousands of different products. As such, content must be updated regularly according to the preferences of your target audience. Online sales change according to trends, so your product portfolio needs to be constantly updated. This helps businesses gain excellence in competitive markets.
At the corporate level, e-commerce businesses need to take into account many products and their variations along with various costs. Furthermore, this involves organizing thousands of SKUs. Manually adding details about each product causes a waste of time and resources.
The best solution is to automate this process. A platform with powerful application interface programming (API) can help you update product information from your ERP software directly to a website or application.
Another challenge for e-commerce websites is the level of data security for anyone who records credit card transactions in their stores. If you use open source software, you must comply with PCI standards. Companies must ensure that the e-commerce platform they use is Data Security Standards (PCI) Payment Card Industry Level 1 (DS)